Seniors Market
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Seniors represent a unique market segment. As a group, seniors clearly keep up with the latest technological research tools at their disposal, but are also savvy enough to recognize the value of a real estate sales associate in the home buying process. In fact, the Internet was the second-most-popular home buying research method, just behind physically touring potential neighborhoods. Prudential California Realty has many sales professionals who have been awarded the Seniors Real Estate Specialist (SRES) professional designation given by the Senior Advantage Real Estate Council. Seniors Real Estate Specialists help seniors make wise decisions about selling the family home, buying rental property, managing the capital gains and estate tax implications of owning real estate, obtaining a reverse mortgage, moving to a senior community, and other issues. By earning the SRES designation, our sales professionals demonstrate that they have the requisite knowledge, experience and expertise to be a senior's real estate specialist. The Senior Advantage Real Estate Council (SARES) tracks special issues and needs of senior property owners and provides education to REALTORS® who make seniors an important focus of their business. The SRES designation was introduced in 1997 and is nationally recognized. More information about the council is available by calling 1-800-500-4564 or go to www.seniorsrealestate.com. |