Eric Bryant Joins Prudential California Realty

For Immediate Release - January 31, 2007

Contact: Cindy Fraze
Title: VP of Corporate Services
Ph: (209) 758-3110
cfraze@prucalifornia.com


ERIC BRYANT, DIRECTOR OF INFORMATION SERVICES, JOINS PRUDENTIAL CALIFORNIA REALTY

(MODESTO, California) Prudential California Realty (PCR) is pleased to welcome to the corporate staff Eric Bryant, Director of Information Services.  The announcement was made today by Craig C. Lewis, President and CEO of PCR.

Eric Bryant joins the organization with extensive technology and management experience. As Director of Information Services, Bryant will be responsible for coordinating and conducting training seminars on PCR's new technology platform and various exclusive Prudential products.  He will also provide small group and one-on-one training assistance and act as the "head coach" to increase the level of awareness among sales professionals.

Prior to joining PCR, Bryant owned and operated Take One Digital – a local image outsourcing company - for more than four years with many Central Valley clients including the Central Valley Association of REALTORS® (CVAR).  More recently, Bryant worked for a year as the Director of Business Development for Century 21 M&M. Bryant attributes his knowledge of data operations, phone systems and the Internet to hands-on experience and his time spent at SBC Pacific Bell, now ATT.

"Eric is a skilled presenter who excels in problem solving, agent coaching and motivating those around him," said Lewis."  He is the perfect candidate to lead our sales associates in their IT endeavors."

The tools and products we equip our agents with can not only be used to enhance agent-customer relationships, the tools can increase an agent's business and bottom line when executed properly.
 
Eric Bryant is a father of three: Eric Jr., Shawna, and Logan.  He has lived in the Central Valley for the past 6 years and enjoys coaching water polo, basketball and baseball for the local high school and youth organizations. Eric can be reached at (209) 758-3113 or
ebryant@prucalifornia.com. His office is located at 1101 Sylvan Avenue, Suite A-29 in Modesto.

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Founded in 1965 as Stone Real Estate and transitioning to the Prudential name in 1989, Prudential California Realty (PCR) provides comprehensive real estate service when buying, selling and owning a property. The PCR family of companies includes Prudential Relocation (an independent organization that is part of Prudential Real Estate and Relocation Services), Guarantee Pacific Mortgage, LLC (an affiliate of Wells Fargo Home Mortgage, Inc.), Wolverine Property Management, Sylvan Transaction Services and Prudential Commercial Real Estate (an independently owned and operated member of Prudential Commercial Services). Prudential California Realty is an independently owned and operated member of the Prudential Real Estate Affiliates, Inc. To learn more, visit http://www.PruCalifornia.com/.